The Speakers

Isidoros Sideridis

CEO and co-founder of Pobuca.

Isidoros Sideridis has spent more than 25 years at the intersection of science, technology and entrepreneurship. He is CEO and co-founder of Pobuca, a company focused on Customer Experience, Loyalty and Artificial Intelligence, helping organizations turn data into better experiences and measurable growth.

He studied Mechanical Engineering at the University of Patras, but his curiosity has never been limited to engineering. From physics and evolutionary biology to the philosophy of science and AI, he is constantly drawn to the ideas that explain how the world works — and how they can be applied in practice. In 2011, he won FameLab Greece and the Audience Award, presenting complex scientific concepts in a simple and unexpected way.